A summer and autumn fun themed spot to accompany the brands end of summer and beginning of autumn sales push. On the heels of the launch of the bold, new Caren Forbes collections, Caren Forbes recognized a powerful market opportunity to appeal to a new, younger audience. Of course, it would be important to stay relevant to brand fans at the same time. This called for rejuvenating commercials, Instagram videos and photos provided a strong, emotional connection to the brand. Many consumers love the summer and the rest love autumn. When it comes to fun, they crave an authentic way to dress while reflecting their personal style. By partnering with Caren Forbes to bring all consumers’ visions of the summer and autumn to life, we showed how the brand could be everyone's entertaining inspiration. Shot on location with local models for a home town feeling in Connecticut.