SERVICES: PRESENTATION DESIGN AND ART DIRECTION
Interpublic Group's UM has worked with SONY for over a decade and was defending the business during a global review in 2015. Over the course of three months we were embedded on the new business teams in New York and Los Angeles providing assets for presentations to Sony Mobile, Playstation, and Sony Pictures Entertainment. Presentations included photoreal comps, logo design, info graphics, in situation social assets and large format presentation boards. Assets created for North America were then used globally by teams in London, Mexico City and Shanghai. The pitch was a success resulting in UM retaining much of the Sony business globally. Shortly after UM was awarded media agency of the year by ADWEEK and ADAGE.
Proprietary information has been changed to latin.