Mary j blige

NARRATIVE MICRO DOCUMENTARIES

 

Vignettes of various lengths take  you behind the scenes with the legend; Mary J Blige.  Personal stories of Mary J Blige told from the road on the way to her next tour.

 

Overview

Mary J Blige,  A recipient of nine Grammy Awards, in addition to receiving a record of thirty Grammy nominations, she is known as the Queen of Hip Hop Soul.  Blige is one of few entertainers in history to have eight or more albums to reach multi-platinum status. My Life, in particular, is considered among the greatest albums ever recorded according to Rolling Stone,  Blige made Time magazine's "Time 100" list of influential individuals around the world in 2007.

Process

The goal was to implement a cohesive social strategy that establishes visual consistency across all platforms. Capturing moments from the life of a living legend in addition to curating project specific content will maintain a connection with existing followers while creating a foundation to build social currency with a younger, new generation of fans. Developing a mix of new and archival content under an overarching standard for visual aesthetic.  Our concept of micro documentaries allows Mary J Blige to take fans into many aspects of her life, while telling stories that she finds important to her.

Our social content has had millions of impressions and engaged Mary J Blige's fanbase in a new and exciting way.


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Producer: Nico Scandiffio
Director: Nico Scandiffio
Art Direction: James Emery

Producer: Nico Scandiffio
Director: Hayden Hoyl
Art Direction: James Emery

 



ADDITIONAL FILM PROJECTS: