IPG Mediabrands, is a new world agency group designed with dynamic marketing at its core. With 8,500 marketing communication, media and technology specialists in over 130 countries. IPG Mediabrands is a diverse group of innovators, technologists, designers, scientists, musicians, strategists, buyers, thinkers, planners and mathematicians that are committed to building new solutions for the world’s top brands.
IPG Mediabrand's "In Focus" series highlights various aspects of their ever expanding network of companies. For this episode we focused on Magna, the industry insights devision of IPG Mediabrands. Detailed interviews with key people in Magna create an informative and interesting internal piece.
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Camera: Nico Scandiffio
Camera: Hayden Hoyl