ROCKPORT / ZAPPOS
The challenge was to create two 30 second spots that would feel authentic to the Rockport brand, one that would support their own words: Call us biased, but we believe we’re on a path to becoming the greatest shoe company in the world. We are here to help them usher in a new era of innovation in comfort footwear.
The 30 second spots are based around two existing 3 minute videos that showcase everyday Rockport customers; two people who love their life, their work, and their shoes. Capturing the essence of someone in 30 seconds is a challenge, but by focusing on their passions, we are briefly able to step into their lives. The spots capture how Rockport shoes support the lives you want to lead, making everyday a daily adventure.
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Editor: Nico Scandiffio