CAREN FORBES 

SUMMER COMMERCiAL / 30 Second tv spot

Overview

A summer fun themed spot to accompany the brand's end of summer sales push. On the heels of launching a new, bold Caren Forbes collection, our client recognized a powerful market opportunity to appeal to a new, younger audience. Of course, it would be important to stay relevant to brand fans at the same time. This called for rejuvenating commercials, Instagram videos and photos providing a strong, emotional connection to the existing brand. 

Shot on location with local models for a home town feeling in Connecticut.


All rights reserved.

Producer: Nico Scandiffio
Director: Hayden Hoyl
DP: Nico Scandiffio, Hayden Hoyl
Art Director: James Emery
Art Director: Evan Foster


CAREN FORBES 

Fall COMMERCIAL / 30 SECOND TV SPOT

Overview

An autumn fun themed spot to accompany the brand's beginning of autumn sales push. Continuing our previously established strategy of appealing to a new, younger audience while remaining relevant to existing loyal customers we delivered similarly rejuvenating commercials and social media assets providing a strong, emotional connection to the brand.

While it's safe to say most brand consumers love the summer, there's always a lot of love left for autumn. When it comes to fun, they crave an authentic way to dress while reflecting their personal style. By partnering with Caren Forbes to bring all consumers’ visions to life, we showed how the brand could be everyone's entertaining inspiration.

Shot on location with local models for a home town feeling in Connecticut.


All rights reserved.

Producer: Nico Scandiffio
Director: Hayden Hoyl
DP: Nico Scandiffio, Hayden Hoyl
Art Director: James Emery
Art Director: Evan Foster


ADDITIONAL FILM PROJECTS: