Arlo Soho

Branded Content


Frank, 40 feet tall at Arlo SoHo.  The new mural, "Paint The Town" by Brandon Sines had a story that needed to be told.  In this short branded mini documentary, we take you through the process of bringing massive art to life

Through a series of quick paced, varied, and beautiful content, we constantly create work that reflects the continually changing energy and aesthetic of the art, hotel, and city. 

All Rights Reserved

Director: Hayden Hoyl and Gladimir Gelin

Client Producers: Chrissy Cox and Dayna Castano